SelfMade Group is an African interior design practice with over a decade of experience across commercial, residential, hospitality and retail projects, locally and internationally. We create timeless spaces shaped by their context and the people who use them.
Every project begins with a clear point of view. We work with you to understand what the space should express and how you want people to feel in it. From there, we shape a visual direction that brings the colours, materials, mood, and details together into a cohesive whole.
We design spaces around the way people live and work. By considering layout, comfort, light, materials, and furnishings together, we create interiors that are both practical and inviting. Each choice is made with the overall vision in mind, while responding to the needs of the people who will use the space every day.
A strong design depends on thoughtful decisions throughout the project. We guide those decisions as the work takes shape, helping clients, suppliers, and project partners stay aligned with the agreed vision. This attention to detail helps the finished space feel as considered and cohesive as the original concept.
We believe great design is more than how a space looks. It is about how it feels, how it functions, and the impact it has on the people who experience it. We create thoughtful, timeless environments that are authentic to their context and the people they serve.
A considered approach to a private residence in Dodoma, bringing together interior design, finishes sourcing and detailed specifications. Every selection was made to create a refined, cohesive home with a sense of warmth, comfort and lasting quality.
At Quay 7 in the V&A Waterfront, a new hospitality destination brings expert service, curated experiences and refined design together at the heart of the marina.
We developed a signage system for Ninety One, a 12-storey building in Cape Town. From the initial design through to delivery, we guided the process to ensure the signage felt clear, cohesive and at home within the building.
The restoration and renovation of an existing heritage building into a VIP airport space. We developed interiors and furnishings that respect the building’s character while creating a welcoming setting for travellers.
Coming soonFor this eight-storey residential building in Granger Bay, we developed the shared spaces that shape residents’ everyday experience. Our approach brought a cohesive design to the public areas, creating a welcoming transition between the building and the homes within it.
Looking beyond the obvious. Exploring context, culture, materiality and new ideas to uncover unexpected possibilities.
Creating spaces with a genuine sense of place, identity and purpose — designed to feel natural to the people and environments they belong to.
Putting people at the heart of design. Understanding how spaces are experienced, felt and lived in, and designing with genuine care for those who use them.